101 Fantasy Harbour BlvdMyrtle Beach, SC 29579

  • Hospitality properties
  • 100,248 SF
For Sale
$23,000,000 View listing

Property Details for 101 Fantasy Harbour Blvd

Year built
1984
Construction
CONCRETE
Lot size
4.32 AC
Property size (Sq ft)
100,248 SF
Zone code
HC
Property type
Hospitality properties
Property subtype
Hotels
APN
426-05-04-0004
APU
42605040004

Description

This exceptional 150-key Four Points by Sheraton hotel in Myrtle Beach, South Carolina presents a lucrative investment opportunity. Boasting 100,284 square feet across six stories, this property underwent a complete $7 million renovation in 2021, encompassing all mechanical, electrical, plumbing, drywall, finishes, and sprinklers. Situated on a 4.32-acre lot (APN 426-05-04-0004) with HC zoning, it enjoys a prime location near major attractions like Family Kingdom Amusement Park, TopGolf, and Myrtle Beach International Airport, benefiting from high visibility on Highway 501 (AADT approximately 65,800 vehicles daily). The hotel, built in 1984, is uniquely positioned as the only hospitality property permitted along the intercoastal waterways, offering additional revenue potential through dockage, small office rentals, convention space, and a bar & grill. Currently generating over $6 million in revenue, and ranked #3 nationally for guest satisfaction among Four Points hotels, this property offers significant upside potential through enhanced management and marketing strategies to increase RevPAR to competitive set standards. The nationally recognized Four Points brand, coupled with Myrtle Beach's robust tourism (over 15 million annual visitors), ensures strong demand and a secure investment. This is a rare opportunity to acquire a high-performing, well-located hotel in a thriving market.

Valuation
by Paperhouses methods

Valuation date:
Dec 11, 2024
  • CAP approach

    CAP return
    Valuation
    6%
    $20,002,800
    6.5%
    $18,464,124
    7%
    $17,145,258
  • Comparable approach

    Method
    Valuation
    Relative Method
    $24,732,050
    Geo Method
    $54,075,676
  • Alternative Use

    Use
    Valuation
    Residential
    $20,157,458
    Hospitality
    $18,464,124
    Educational
    $15,361,934
    Medical
    $15,890,254
    Retail
    $23,896,342
101 Fantasy Harbour Blvd, Myrtle Beach, South Carolina

Location Insight

City
Myrtle Beach
County
Horry
State
South Carolina
Latitude
33.714
Longitude
-78.9241
CBSA code
34820
CBSA name
MYRTLE BEACH-CONWAY-NORTH MYRTLE BEACH, SC-NC METROPOLITAN STATISTICAL AREA

Property Tax & Assessments

Tax date
Tax Amount
Assessed Land Value
Assessed Improvement Value
Total Assessed Value
Applied Tax Rate
Land Market Value
Improvement Market Value
Total Market Value
2023
$70,757
$55,565
$261,534
$317,099
-
$926,090
$4,358,900
$5,284,990

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