600 Oasis RdBlack River Falls, WI 54615

This fee-simple, 133-key SureStay Plus by Best Western hotel in Black River Falls, Wisconsin, is offered at $3,895,000 ($29,286 per key). Built in 1974, this two-story property sits on 11 acres at 600 Oasis Rd, conveniently located off Highway 54 and near I-94. The hotel boasts an indoor heated pool and hot tub, fitness center, business center, on-site cocktail lounge, breakfast area, meeting space, and guest laundry. Currently under absentee ownership, this property presents significant upside potential for a hands-on owner-operator. Black River Falls offers a blend of historical charm, natural beauty, and a diverse economy, supported by sectors including manufacturing, retail, healthcare, and tourism. The Ho-Chunk Nation's casino further boosts the local economy. Numerous nearby attractions, including Rock Springs Park, Lake Wazee, Lake Arbutus, the Black River State Forest, and Ho-Chunk Gaming Black River Falls, enhance the hotel's appeal to tourists and business travelers. The hotel's proximity to Interstate 94 ensures easy access for guests from larger urban centers like La Crosse and Eau Claire, both located approximately 55 miles away. The property's location near Black River Memorial Hospital also provides an added convenience for travelers. This presents a unique investment opportunity in a thriving Wisconsin community.